![Maison Alaïa to present its next collection in New York A look back at the brand's history and how the Big Apple played a crucial role in it](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39744/Alaia-a-New-York.jpeg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39744/Alaia-a-New-York.jpeg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39744/Alaia-a-New-York.jpeg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39744/Alaia-a-New-York.jpeg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39744/Alaia-a-New-York.jpeg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39744/Alaia-a-New-York.jpeg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39744/Alaia-a-New-York.jpeg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39744/Alaia-a-New-York.jpeg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39744/Alaia-a-New-York.jpeg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39744/Alaia-a-New-York.jpeg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39744/Alaia-a-New-York.jpeg 2560w)
Articles related to fashion brand
![Maison Alaïa to present its next collection in New York A look back at the brand's history and how the Big Apple played a crucial role in it](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39744/Alaia-a-New-York.jpeg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39744/Alaia-a-New-York.jpeg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39744/Alaia-a-New-York.jpeg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39744/Alaia-a-New-York.jpeg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39744/Alaia-a-New-York.jpeg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39744/Alaia-a-New-York.jpeg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39744/Alaia-a-New-York.jpeg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39744/Alaia-a-New-York.jpeg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39744/Alaia-a-New-York.jpeg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39744/Alaia-a-New-York.jpeg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39744/Alaia-a-New-York.jpeg 2560w)
![Fugazi, The art of subversion in the fashion world The extravagant Birkin XXL bag, Trevor Gorji defies norms and redefines luxury with audacity and humor](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/38883/Trevor-Gorji-cover.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/38883/Trevor-Gorji-cover.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/38883/Trevor-Gorji-cover.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/38883/Trevor-Gorji-cover.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/38883/Trevor-Gorji-cover.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/38883/Trevor-Gorji-cover.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/38883/Trevor-Gorji-cover.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/38883/Trevor-Gorji-cover.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/38883/Trevor-Gorji-cover.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/38883/Trevor-Gorji-cover.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/38883/Trevor-Gorji-cover.jpg 2560w)
Fugazi, The art of subversion in the fashion world
![Can nepo babies save independent brands? The Eve Jobs and Julez Smith Jr. case](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/38133/Nuovo-progetto-2024-03-15T130308-015.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/38133/Nuovo-progetto-2024-03-15T130308-015.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/38133/Nuovo-progetto-2024-03-15T130308-015.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/38133/Nuovo-progetto-2024-03-15T130308-015.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/38133/Nuovo-progetto-2024-03-15T130308-015.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/38133/Nuovo-progetto-2024-03-15T130308-015.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/38133/Nuovo-progetto-2024-03-15T130308-015.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/38133/Nuovo-progetto-2024-03-15T130308-015.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/38133/Nuovo-progetto-2024-03-15T130308-015.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/38133/Nuovo-progetto-2024-03-15T130308-015.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/38133/Nuovo-progetto-2024-03-15T130308-015.jpg 2560w)
Can nepo babies save independent brands?
![After the Netflix series, Halston's sales increased by 631% A demonstration of what TV series can do for fashion brands](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/28399/halston-netflix-1.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/28399/halston-netflix-1.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/28399/halston-netflix-1.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/28399/halston-netflix-1.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/28399/halston-netflix-1.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/28399/halston-netflix-1.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/28399/halston-netflix-1.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/28399/halston-netflix-1.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/28399/halston-netflix-1.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/28399/halston-netflix-1.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/28399/halston-netflix-1.jpg 2560w)
After the Netflix series, Halston's sales increased by 631%
![How brands can use Clubhouse Listening and being listened to are different things from seeing and being seen](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/26878/clubhouse8.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/26878/clubhouse8.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/26878/clubhouse8.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/26878/clubhouse8.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/26878/clubhouse8.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/26878/clubhouse8.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/26878/clubhouse8.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/26878/clubhouse8.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/26878/clubhouse8.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/26878/clubhouse8.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/26878/clubhouse8.jpg 2560w)
How brands can use Clubhouse
![Lacoste's unexpected popularity in São Paulo's outskirts Neguinho De Favela, Samir Bertoli and Amanda Adász’s latest editorial reflects on the cultural impact of the brand in Brazil](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/26247/nss-magazine-lacoste-editorial-brasile-5.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/26247/nss-magazine-lacoste-editorial-brasile-5.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/26247/nss-magazine-lacoste-editorial-brasile-5.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/26247/nss-magazine-lacoste-editorial-brasile-5.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/26247/nss-magazine-lacoste-editorial-brasile-5.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/26247/nss-magazine-lacoste-editorial-brasile-5.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/26247/nss-magazine-lacoste-editorial-brasile-5.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/26247/nss-magazine-lacoste-editorial-brasile-5.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/26247/nss-magazine-lacoste-editorial-brasile-5.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/26247/nss-magazine-lacoste-editorial-brasile-5.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/26247/nss-magazine-lacoste-editorial-brasile-5.jpg 2560w)
Lacoste's unexpected popularity in São Paulo's outskirts
![Why are all the support messages from fashion brands identical to each other? In these days of protests fashion has expressed its solidarity with the cause – and in the most generic and lazy way possible](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/24156/fashion-brand-messages-1(1).png 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/24156/fashion-brand-messages-1(1).png 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/24156/fashion-brand-messages-1(1).png 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/24156/fashion-brand-messages-1(1).png 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/24156/fashion-brand-messages-1(1).png 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/24156/fashion-brand-messages-1(1).png 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/24156/fashion-brand-messages-1(1).png 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/24156/fashion-brand-messages-1(1).png 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/24156/fashion-brand-messages-1(1).png 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/24156/fashion-brand-messages-1(1).png 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/24156/fashion-brand-messages-1(1).png 2560w)
Why are all the support messages from fashion brands identical to each other?
![What brands have best managed communication on Instagram during the pandemic? Small fashion houses have made the most out of this moment to strengthen their community](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/23731/JACQUEMUS-1.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/23731/JACQUEMUS-1.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/23731/JACQUEMUS-1.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/23731/JACQUEMUS-1.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/23731/JACQUEMUS-1.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/23731/JACQUEMUS-1.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/23731/JACQUEMUS-1.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/23731/JACQUEMUS-1.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/23731/JACQUEMUS-1.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/23731/JACQUEMUS-1.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/23731/JACQUEMUS-1.jpg 2560w)
What brands have best managed communication on Instagram during the pandemic?
![H&M announces the arrival of Nyden The perfect new brand for all Millennials](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/14857/Nyden.png 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/14857/Nyden.png 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/14857/Nyden.png 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/14857/Nyden.png 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/14857/Nyden.png 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/14857/Nyden.png 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/14857/Nyden.png 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/14857/Nyden.png 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/14857/Nyden.png 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/14857/Nyden.png 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/14857/Nyden.png 2560w)
H&M announces the arrival of Nyden
![Alexa Chung is launching her own fashion brand Out in May 2017](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/10331/alexa-chung-fashion-brand-cover.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/10331/alexa-chung-fashion-brand-cover.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/10331/alexa-chung-fashion-brand-cover.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/10331/alexa-chung-fashion-brand-cover.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/10331/alexa-chung-fashion-brand-cover.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/10331/alexa-chung-fashion-brand-cover.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/10331/alexa-chung-fashion-brand-cover.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/10331/alexa-chung-fashion-brand-cover.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/10331/alexa-chung-fashion-brand-cover.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/10331/alexa-chung-fashion-brand-cover.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/10331/alexa-chung-fashion-brand-cover.jpg 2560w)